Facebook Pixel + Catalog Export¶

Connect your PrestaShop store to Facebook/Meta advertising — automatically, accurately, and without writing a line of code.

What this module does¶

Track every sale, every click — on both sides¶

Events like Add to Cart, Purchase, and Initiate Checkout are fired through both the Facebook Pixel (browser-side) and the Conversions API (server-side). This dual-channel approach captures conversions that ad blockers and iOS privacy restrictions would otherwise miss.

Each event carries a shared event_id, so Facebook automatically deduplicates the browser and server hits — no double-counting.

Feed Facebook the data it needs to optimize¶

A built-in product catalog exporter keeps your Facebook feed up to date with your PrestaShop catalog, including variants, prices, availability, and custom attributes like size, color, and gender.

Built for complex stores¶

Run multiple pixels scoped by country and currency. Map product attributes to Facebook's taxonomy. The module handles multi-store, multi-language, and multi-currency setups automatically.

Privacy-ready¶

Native Iubenda consent integration ensures events are only sent when the customer has given consent — keeping you compliant without extra configuration.

Full visibility from the backoffice¶

A clean Vue-powered dashboard lets you configure pixels, map attributes, manage catalog export schedules, and toggle debug mode — all without touching code.

Events tracked¶

Where to go next¶

• Installing the module for the first time? Start with Prerequisites and Installation.
• Configuring your pixel? See Pixel Setup.
• Setting up catalog export? See Catalog Settings and Catalog Export.
• Developer? Go to Architecture.